NIELSEN RATINGS: THE OLD DRUNK UNCLE WHO WON'T LEAVE THE PARTY
Traditional TV usage has dropped more the 10% between September 2014 and January 2015, and it's really messing with every TV executive's head. Which frankly I'm okay with – they seem like they'd be pretty lame anyway – but it may have the unfortunate consequence of spelling doom for some of our favorite binge-watched shows.
Millennials, journalism's favorite punching-bag generation, are mostly to blame for this seismic shift in television consumption. TVs and cable subscriptions just aren't on the top of the list anymore for the most sought-after demographic – kids dinking about in their 20s and early 30s. Internet access is a much more worthwhile asset to sink their money into, and that means forgoing the TV set and watching all our shows on computers and streaming devices.
This is of course terrifying for traditional measuring systems of viewership, and institutions like the Nielsen Rating are scrambling to try and accurately calculate audience. As someone who has the unfortunate knack of falling hard for bubble shows that are never guaranteed a second season, the Nielsen system has always been a damning archaic system that punished my lack of cable box and Hulu-centric viewership. With network sites and streaming options like Amazon and Hulu so readily available it's impractical to imagine 25 year-olds to be adding cable to their living costs, and hopefully rating systems will evolve with this growing movement and help keep new, struggling shows in the game.